With nearly 20 years of hospice and home care marketing under his belt, Cooper Linton is no stranger to the challenges of marketing hospice care. In his current role as VP of Marketing and Business Development at Transitions LifeCare, Linton works with his team to actively address these challenges, which include how to help audiences recognize that hospice care goes beyond facilitating care in the final days of a person’s life and how to reach caregivers and families sooner.

We are halfway through the week-long observance of National Healthcare Decisions Day (April 16). Every day of this campaign has been assigned its own, unique theme. Today's theme is "Spread the Word: A day to tell others that you've engaged in advance care planning and encourage them to do the same." Today, Carely's Content Marketing Manager, Christina Best, tackles this theme by sharing what it was like to complete her own advance directive.

National Healthcare Decisions Day is a national movement that attempts to "help people across the U.S. understand the value of advance healthcare planning." It's happening next week--April 16th through the 22nd--and this year's theme is "it always seems too early, until it's too late." Inspired by this event, we explore other iterations of this initiative that exist in the U.S. and across the globe. 

Our mission here at Carely is to advocate for and empower families in hospice, home care, and palliative settings. We do this by providing families with tools that help them more easily communicate about a loved one's care. It is for this reason that we couldn't be more excited to recognize National Healthcare Decisions Day. (NHDD, for all the acronym lovers out there.)

Two weeks ago, Carely CEO Mike Eidsaune attended AAHPM's Annual Assembly in Phoenix. He attended informational sessions. He drank lots of coffee. He got to meet some really awesome people. But don't take our word for it. As a [hashtag] HPM rookie, Mike shares his thoughts about the conference.

March is National Social Work Month. Social workers have a tremendous impact on the livelihood and overall wellness of people in challenging situations. While we celebrate the contributions of social workers across the care spectrum, we are particularly grateful for those working in palliative care. Here's everything you need to know about social workers' roles in palliative and end-of-life settings.

I’m thrilled to be attending the AAHPM and HPNA Annual Assembly this year for the first time. I am constantly learning from hospice and palliative care professionals, and I am humbled by their dedication to delivering high-quality care every day.