With nearly 20 years of hospice and home care marketing under his belt, Cooper Linton is no stranger to the challenges of marketing hospice care. In his current role as VP of Marketing and Business Development at Transitions LifeCare, Linton works with his team to actively address these challenges, which include how to help audiences recognize that hospice care goes beyond facilitating care in the final days of a person’s life and how to reach caregivers and families sooner.
We are halfway through the week-long observance of National Healthcare Decisions Day (April 16). Every day of this campaign has been assigned its own, unique theme. Today's theme is "Spread the Word: A day to tell others that you've engaged in advance care planning and encourage them to do the same." Today, Carely's Content Marketing Manager, Christina Best, tackles this theme by sharing what it was like to complete her own advance directive.
National Healthcare Decisions Day is a national movement that attempts to "help people across the U.S. understand the value of advance healthcare planning." It's happening next week--April 16th through the 22nd--and this year's theme is "it always seems too early, until it's too late." Inspired by this event, we explore other iterations of this initiative that exist in the U.S. and across the globe.
Our mission here at Carely is to advocate for and empower families in hospice, home care, and palliative settings. We do this by providing families with tools that help them more easily communicate about a loved one's care. It is for this reason that we couldn't be more excited to recognize National Healthcare Decisions Day. (NHDD, for all the acronym lovers out there.)
Two weeks ago, Carely CEO Mike Eidsaune attended AAHPM's Annual Assembly in Phoenix. He attended informational sessions. He drank lots of coffee. He got to meet some really awesome people. But don't take our word for it. As a [hashtag] HPM rookie, Mike shares his thoughts about the conference.
March is National Social Work Month. Social workers have a tremendous impact on the livelihood and overall wellness of people in challenging situations. While we celebrate the contributions of social workers across the care spectrum, we are particularly grateful for those working in palliative care. Here's everything you need to know about social workers' roles in palliative and end-of-life settings.
I’m thrilled to be attending the AAHPM and HPNA Annual Assembly this year for the first time. I am constantly learning from hospice and palliative care professionals, and I am humbled by their dedication to delivering high-quality care every day.
In January, our CEO, Mike Eidsaune, sat down with Ohio's Hospice of Dayton’s CEO Kent Anderson. Kent has been a supporter of Carely since day one, and we couldn’t be more grateful for the feedback he’s provided over the years that’s encouraged us to continue to innovate the senior tech space. Here, we talk hospice trends, tech’s role in hospice, and Kent’s extensive concert-on-DVD collection.
We've already offered some suggestions on how to strategically use Twitter to drive awareness of your hospice organization. This week we're exploring the basics of using Facebook. Facebook still remains the number one social media site. Nearly 80% of online adults are using Facebook.
As digital marketing continues to make in roads in hospice marketing, deploying lead magnets will increase your brand following and engagement which will help you develop trust with families as they make the tough decision to have their loved one enter hospice care.Digital Marketer defines a lead magnet as "an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the lead magnet is to maximize the number of targeted leads you are getting for an offer."
There is no doubt that social media is hard and time consuming. Getting the right message to your followers at a time where they are most likely to engage with you is challenging. What makes this even tougher is that managing your hospice’s social media strategy is probably not your only daily responsibility. Wouldn’t it be great if you could shave an hour or so a week off of your plate and put technology to work for you?
Last month, we explored the reasons why your hospice organization should be using Instagram. This month, we're offering advice on how your organization should be using Twitter. Twitter, despite its 140-character limit, has managed to stay an important social media tool since its creation over a decade ago. There's a lot of advice out there on how to use Twitter as a marketing tool, so we've decided to do the leg work for you. Below, we've compiled some of the best tips out there into three easy steps! We also consider how these best practices pertain to hospice and senior care marketing, specifically.
So, you’ve been tasked with keeping your organization's Facebook, Twitter, and Instagram feeds up-to-date. Seems easy enough at first. However, in addition to posting updates about your organization's events and community outreach, you’d like to post beautiful pictures and messages that highlight and reinforce your company’s mission. Where’s a good place to pull all of that together without blowing your budget on buying stock photos or wasting time trying to use Photoshop? Look no further! We’ve pulled together some amazing and free resources you can use to accomplish your content goals.
Instagram, with its emphasis on selfies and filtered photographs, seems like the last place a hospice organization needs to put its marketing efforts. Or is it? In our increasingly visual society, an Instagram account can have a positive impact on your business's overall branding strategy. So, how can a hospice organization--a service often associated with older, seemingly less tech savvy clients--leverage Instagram?
Keeping everyone in the loop when caring for a loved is a full-time job. Carely's easy-to-use interface--similar to what you see on Facebook--keeps your family on the same page and updates them on the care of your loved one. Below, are our top 4 picks for how Carely simplifies some of your caregiving responsibilities.
Earlier this year, Carely's CEO, Mike Eidsaune, lived at a Brookdale senior living community as part of the company's Entrepreneur in Residence program. The purpose of this program is to give entrepreneurs developing products and services for seniors the opportunity to move into a senior living community for a short period of time so they can better understand the true wants and needs of the aging. This program falls under Brookdale's "Rewiring Aging" initiative, which seeks to enrich seniors' lives through technology.
